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As human beings we live by stories. They come as naturally to us as breathing. Since the dawn of time we’ve used them to connect with one another and make sense of the world around us.
Think of the stories you’ve told this week, at work and at home, to colleagues, friends, family. Think about how much of yourself you put into the telling. Then think of the stories that exist within, or about, your business or organisation.
Now think how much more powerfully you might communicate if you used those stories to get your messages across, to help build your strategy, to encourage people to engage with your brand.
Because when you start to use stories, language changes too. It becomes more simple and direct, it carries more feeling and conviction and humour. In short, it becomes more human ... |
