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I've contributed to several books which have come out of creative projects run by 26, the national association of business writers and language experts.
In The Bard & Co, contributors wrote about what a particular Shakespeare play has to say about the modern business world. For my chapter on Romeo & Juliet I involved a client, Scottish & Newcastle, in the project. Click here to read my article about the experience in Management Issues.
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In 26 Malts, which I co-edited, writers and
designers were paired to taste, and then create labels for, whiskies from
the Scotch Malt Whisky Society.
In 26 Letters, writers were paired with designers to interpret each letter of the alphabet. In Common Ground, business writers wrote about other writers they admired and the places that connected them. Click here to read more about these titles. |
