Jamie Jauncey: Philosophy

Businesses don't communicate. People do. I believe the language we use at work needs all the colour and rhythm, feeling and humour that we use to engage and connect with one another in every other part of our lives. But too often, modern business language is as dry and dead as the desert.

Like water, stories bring life to the desert. Think of the stories you’ve told this week to colleagues, friends, family - they come as naturally as breathing. Then think of the stories that exist within, or about, your business or organisation.

If you used those stories to get your messages across, to encourage people to engage with your brand, think how much more powerfully you would communicate. For when you start to use stories, language changes too. It becomes more simple and direct, it carries more conviction and emotion, it becomes more human.